Video Production
The results are in! The average web user is watching more video on the web than ever, and anyone with a message should be utilizing video for their brand. That’s why Snowcap Labs has been working around the clock and straight through the weekends to help pioneer this exciting new medium. We’ve been creating video content in a variety of different styles, from screencasting to live video production, and putting it through rigorous tests to find out just how to integrate web video into modern marketing campaigns. We have dozens of video projects live in the wild right now, and we’re adding more every week!
If you’d like to leverage web video for your marketing efforts, we can help! There is no video project is too large or small! If you’d like us to do complete development of video assets for you, we can do that. If you’d like us to work alongside your staff and help capture what you do in video, we can do that. If would just like to spend some one-on-one time with one of our video specialists, we have excellent plans for that as well.
Simply fill out the contact form to the left and we can get started immediately, or read on to learn more about some of the services we offer.
Screencasting
Also known as “video screen capture”, screencasting is a type of video that is typically created to demonstrate the use of a computer or its software. This is useful in many circumstances. If your company has some complicated processes, and you’re tired of paying through the nose for training every new hire (or everyone whenever there’s a new feature added to your software), screencasts can help! Simply create the video that teaches the skill a single time, and then everyone who ever needs to learn it can just watch the video at zero cost to you.
Similarly, this is useful to end-users of your website or software. If your service is useful, but is unavoidably complicated, a screencast is an excellent way to engage your would-be users and convince them to give you a try. The average web citizen is far more likely to click a “Play” button and sit back and give you a few moments of their attention than they are to lean forward and concentrate on a wall of text. It’s a no-brainer!
Many people are even selling screencasts as products themselves. As the size of the professional training industry continues to soar, many companies are looking for less expensive ways to compete in diverse knowledge-work markets. The low overhead and relative ubiquity of web video makes screencasting a compelling vehicle for penetrating into these niches that have been traditionally unreachable.
Live Video
Live video has traditionally been stuck firmly behind multiple, enormous barriers to entry. The major players of the 20th century had to have immense capital in the form of studio space, expensive cameras and microphones, extremely expensive live video production gear, not to mention a television network deal to broadcast it and the dozens of highly-trained staff members on salary to make it all go off without a hitch.
Not so today. The many overlapping revolutions in technology have dramatically reduced many of these barriers, and removed others entirely. It is now a trivial matter to broadcast a live video stream to the website of your choice, and traffic numbers are showing that web users love it! At current, tens of millions of people are tuning into live video on the web each month, and the growth is enormous. (Live video barely existed on the web a year ago!)
Do you have a need for live video broadcast? Our experience is diverse, from covering industry conferences with hundreds of attendees to sharing investment club meetings enabling members in other states to participate more thoroughly than with a boring conference call.
Training and Consultation
As always, our knowledgeable, friendly experts would be happy to join you at your location and discuss your problems and potential solutions directly. If you don’t have the budget to commission us to do everything for you, you can always just borrow our brains to jump-start your video initiative.
You may just be confused as to how you might use video in your business. This is understandable! With such a newly-accessible medium, most people have trouble understanding how they would integrate it into their processes, or how it would help. Here at Snowcap Labs, we firmly believe that every business or individual can benefit from web video, and we’re dedicated to finding out what is right for you.
