Paid Search

Without a doubt, search engine marketing is one of the most powerful marketing mediums ever created. For the first time in history, a consumer expresses a very specific intent before you advertise to them. If you aren’t already experimenting with paid search, you should be.

Over the past few years our staff has spent millions of dollars and made over $250 million dollars in revenue through pay per click advertising. There is no question that paid search works.

Keyword List Development
Keyword development is the foundation of a paid search campaign. You’d be surprised to see how poorly most keyword lists are developed. Many of the top SEM agencies in the world don’t even get this right. You really need to pay attention to this part of a campaign. It can absolutely sink your campaign when done haphazardly. At Snowcap Labs, we develop huge lists of possible keywords, but most importantly we go through each keyword… one by one, to ensure that you are reaching the right target audience.

Campaign Strategy and Set Up
The search engines have set up a veritable field of landmines. They call them campaign “options” and “settings.” While each of these tools has its merit you have to be very careful where and how you deploy these “options” to make sure that your campaign will run at maximum efficiency straight out of the gate.

Creative Development
Don’t just write ads. Write ads that work. You should constantly split test your ad copy. You have to be vicious here. As soon as your test reaches statistical significance, you have to move on. We can tell you from experience that most companies don’t do this often enough. When you religiously update your ad creatives you will beat out your competitors over time.

Campaign Monitoring and Optimization
Once your campaigns are in the wild you must revisit them regularly to ensure that you are meeting your business objectives. We are experts at squeezing every last red cent out of your campaigns. We use proprietary bidding algorithms and uncanny market knowledge to catapult your profits.

We’ll work with you to create campaigns that will meet and exceed your business requirements. Give us a shout. Let’s get started.

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