Market Research

The most painful experience in marketing is spending more money than you make. We know. We’ve done it many more times than we’d like to admit. After getting kicked in the teeth one time too many we took a step back and said:

“There has got to be a better way.”

You’ve probably felt the same way before. And there is. We tirelessly studied Internet markets. We ran countless tests. And we began to understand Internet marketing and consumer psychology in a completely new way.

You should always try to mitigate as much risk as you can when entering and dominating markets. Marketing online is unlike any other marketing medium before it. There is so much market data that should be looked at before developing a product and spending tons of money promoting it. We don’t want you to guess if your market will be a hit. We want you to know.

We developed this system for ourselves so that we could stop guessing and start making money. And now we’d like to share it with you. We regularly release blog posts and videos of the exact methodologies we use to understand a market.

We think these resources will help you enter new markets with speed and brilliance.

But we’ve got to be honest here. Market research can be hard work, and it’s not everyone’s cup of tea. We hear you.

If you’d prefer, you can always give us a shout. We’ll help you develop a market entry strategy that will blow the socks off your competition. Or, we’ll tell you that we think your target market is going to be tough. Either way, we’ll shoot you straight.

Here are some of the basic questions we are trying to answer when doing market research:

  • What is the general size and shape of the market?
  • What are the segments of the market?
  • How expensive is it to enter the market?
  • How responsive is the market?
  • What is selling in the market?
  • What are your competitors doing in the market?
  • What are the needs, wants and desires of the market?
  • What should you sell into this market?
  • How should you position yourself in this market?
  • What marketing techniques should be used to win and develop loyal customers?
  • Can this market be entered profitably?

Every time we run a deep market research study, we feel like we are handing over the keys to the “Ah-ha! Chest.” Contact us so that we can help you dominate your markets.

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