Apr 20 2008

How to Turn a Market Idea Into a Keyword List

Published by Loren at 10:36 pm under Keywords

The main question we get here at the Lab is from smart people looking to get their names/products/services/brand out online. They want to know “Where do I get keywords?” or “How can I create a strong keyword list?” It seems like plenty of people know what their core competencies are, they just don’t know how to get the word out about them on the web. (Watch for a later post if you haven’t actually picked a market yet, we’ve got some secret recipes in the Lab for that as well.)

Today I’m going to show you how to take your “keyword seeds”, the broad terms that define your market, and blow them up into thousands of keywords. You need to go through this process if you want to compete in the Pay-Per Click markets, of course, but there are a number of other reasons you might be interested in learning about the “keyword continuum” surrounding your market:

  • what are people looking for? (what terms are being searched on)
  • how many people are looking? (volumes)
  • what words should be in my domain name? (a Lab-Approved SEO tip!)
  • how big is my niche? (or are there multiple niches, here?)
  • what type of information are people looking for? (what “conversation” do they want to have?)
  • where are people looking? (literally! what cities, states, countries, etc)
  • how do i address my audience? (”ya’ll”, “you’se guys”, “yinz”, or “hey idiots! buy my #&%$ing product!

That’s a lot of disparate types of information! If you immediately think “I bet there’s a lot of data to manage”, you’d be right, there is. But you don’t have to do everything at once, and its really easy get started: you only need a little bit of data to accomplish any given goal, so you can get right into the fun (and believe me, it can be really fun, perhaps even addictive…)

So today i wanted to share our addicti… errr, occupation with you, kind audience. I’m going to expand an example keyword list for a given market. Yesterday we had an excellent comment from Josh’s recent post on Keyword List Building Basics, where Scott asks how to get started with his chosen market of “personal development”. It looks as though Scott hasn’t yet launched his web asset (he has chosen to start a blog.) But this is a good thing, because he can take the time to refine his focus, find his audience, and learn to speak their language before he ever creates a single paragraph of content.

So let’s get started with today’s Snowcast entitled How to Turn a Market Idea Into a Keyword List:

The resources used in this video:

And here are the keywords i ended with:

Download .csv

That’s all for today, we hope you found this information useful! If you’d like to see more examples like this, or in other parts of the web marketing process, drop us a line in the comments and we’ll do our best to pull a recipe and demonstrate it for you.

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One Response to “How to Turn a Market Idea Into a Keyword List”

  1. Scotton 21 Apr 2008 at 6:55 am


    Thank you Loren for this brilliant step-by-step guide to building an initial keyword list.

    As a beginner to the world of SEO, it’s a little difficult to grasp some of the concepts. However, even though I’m new to the technical side of search engine optimization, I totally appreciate the value of doing it.

    You have taken the time to explain the first stage- keyword research- very clearly.

    As you mention in your post, I am developing a blog within the broad area of “Personal Development” as that’s where my experiences, skills and passions lie. I’m determined to give my readers quality content and first-class material to apply in their lives.

    (I’m not even promoting my blog ‘cos it don’t actually exist yet!! ;-) )

    I view SEO in a basic way: as a tool to help ensure my readers-to-be get are able to access the best stuff I can give them.

    I am grateful that Snowcaplabs quite obviously put your blog readers first too- and want to help out…

    All the best from Scotland :-)

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