http://snowcaplabs.com Start Your Online Avalanche. Now. Mon, 19 May 2008 14:42:29 +0000 http://backend.userland.com/rss092 en The team at Snowcap is at Startup Riot for an all day pitch event. We're not pitching, but listening. Loren is broadcasting live from the event at his site: http://lorennorman.com/startup-culture/startup-riot/ http://snowcaplabs.com/uncategorized/live-from-startup-riot Note: A hearty welcome to the members of the Atlanta Web Entrepreneurs Meetup! This post's raison d'etre was my participation as an expert on web video at the "Ask The Experts" panel for the Meetup on May 15th, 2008. I would recommend any entrepreneurial types in the Atlanta ... http://snowcaplabs.com/web-video/leveraging-free-web-video-services-to-spread-your-marketing-message Two words: Market Research. Before entering any single market, take the time to educate yourself on many markets. Within each market, you'll want to look across a broad list of measurements - and not all of them necessarily involve numbers. There's also no excuse for poor research ... http://snowcaplabs.com/market-research/market-research-tools The main question we get here at the Lab is from smart people looking to get their names/products/services/brand out online. They want to know "Where do I get keywords?" or "How can I create a strong keyword list?" It seems like plenty of people know what their core ... http://snowcaplabs.com/keywords/from-market-idea-to-keyword-list Running a search campaign requires that you collect and analyze a bunch of data. Of all the metrics you are collecting what is most important question that you should be asking? Some might say what is my conversion? Others might state cost per click. But chances are you aren't collecting ... http://snowcaplabs.com/uncategorized/the-most-important-question-for-your-search-campaigns Branding is a tough game to play. In traditional advertising building a brand can cost millions of dollars. The big boys on the block (think Wal-mart, Sears, Coke, Miller) literally spend billions of dollars annually building the brand. I'm sure that you would be happy to to have that kind ... http://snowcaplabs.com/branding/building-the-brand Grinding out a proper keyword list is like foreplay – it requires time and patience to do it correctly, but most rush through and do a very poor job. A robust, exhaustive, and targeted keyword list is the foundation of well executed online search marketing campaigns. I usually begin with ... http://snowcaplabs.com/uncategorized/from-the-lab-keyword-list-building-basics Duncan of Indie Music 2.0 asked this in response to my post and video about valuing web properties: "Interesting presentation Charles… as more and more people purchase properties as income generators, do you see Google modifying its algorithm to prevent these kinds of sites from showing up in the first 10 ... http://snowcaplabs.com/website-purchases/2-steps-purchasing-and-transferring-web-sites-that-wont-get-you-banned One of my all time favorite work tasks is finding and acquiring web properties. Purchasing web sites is one of the few ways I've found to reliably double and triple your investment over a few short years. You can go out right now and purchase profitable web sites at crazy ... http://snowcaplabs.com/website-purchases/3-effective-and-slightly-badass-methods-for-valuing-web-sites Don't get me wrong, I love Google. I remember quite clearly what it was like surfing the net in the 90s. Finding what you were looking for was often really hard. Google was absolutely the key to unlocking information quickly and we loved it. Years ago, when I started advertising ... http://snowcaplabs.com/google/google-and-the-tragedy-of-the-commons