http://snowcaplabs.com Start Your Online Avalanche. Now. Mon, 21 Jul 2008 03:44:50 +0000 http://backend.userland.com/rss092 en This makes my little search marketer heart go pitter-patter: http://www.alleyinsider.com/2008/7/can-google-goog-bring-back-missing-keyword-ads-and-revenue- Regular readers of this blog know that I throw a particularly cautious eye on the activities of Google. This is because most of the time that they make a change, it is not to the benefit of the marketer. Trust me, they ... http://snowcaplabs.com/uncategorized/backfire I can't believe it. This will change your campaigns and forecasts, and market research efforts today. Google is now giving out search volume data on keywords in their suggestion tool. They have been giving out similar information for a while now, but now this data is actually accurate. You no longer need ... http://snowcaplabs.com/uncategorized/stop-as-of-today-search-marketing-is-different This is Part 2 of a 3-part blog series about video on the web.  In Part 1, I discussed the ins and outs of screencasting.  In this installment, I'm going to tell you how to get your videos out onto the web, attracting eyeballs in a number of communities, and ... http://snowcaplabs.com/web-video/video-hosting-and-distribution (Part 2 is here.) At the current rate, there are 10 hours of video uploaded to Youtube every minute. "Who has time to watch all that video?", you ask incredulously. And you're right:  this trend represents an abysmal signal-to-noise ratio.  But as a savvy web professional, you also know that this ... http://snowcaplabs.com/web-video/the-art-of-screencasting Hey Folks. Loren is giving a talk on screencasts, live video, and video distibution channels tonight at the Atlanta Web Entrepreneurs. It starts at 7pm EST. You can check out the live feed here: http://www.snowcaplabs.com/live/ If you are around you should check it out! http://snowcaplabs.com/uncategorized/live-from-web-entrepreneurs Earlier tonight I was watching Hulu.com (which is really great place to burn a few hours and watch some TV online). I noticed an interesting video advertising concept. TRESemme was running a series of ads throughout the videos. Before the video began there was a screen asking you to ... http://snowcaplabs.com/branding/tresemme-nails-the-message-misses-the-market Recently Yahoo and Google announced a new partnership. Here's the skinny. Yahoo will serve up Google's ads on about 80% of their search volume. This move will add about a billion dollars annually to Yahoo in the short term, but in the long term they are going to effectively kill ... http://snowcaplabs.com/google/bad-news-for-advertisers-yahoo-to-serve-google-ads The team at Snowcap is at Startup Riot for an all day pitch event. We're not pitching, but listening. Loren is broadcasting live from the event at his site: http://lorennorman.com/startup-culture/startup-riot/ http://snowcaplabs.com/uncategorized/live-from-startup-riot Note: A hearty welcome to the members of the Atlanta Web Entrepreneurs Meetup! This post's raison d'etre was my participation as an expert on web video at the "Ask The Experts" panel for the Meetup on May 15th, 2008. I would recommend any entrepreneurial types in the Atlanta ... http://snowcaplabs.com/web-video/leveraging-free-web-video-services-to-spread-your-marketing-message Two words: Market Research. Before entering any single market, take the time to educate yourself on many markets. Within each market, you'll want to look across a broad list of measurements - and not all of them necessarily involve numbers. There's also no excuse for poor research ... http://snowcaplabs.com/market-research/market-research-tools