Apr 20 2008
How to Turn a Market Idea Into a Keyword List
The main question we get here at the Lab is from smart people looking to get their names/products/services/brand out online. They want to know “Where do I get keywords?” or “How can I create a strong keyword list?” It seems like plenty of people know what their core competencies are, they just don’t know how to get the word out about them on the web. (Watch for a later post if you haven’t actually picked a market yet, we’ve got some secret recipes in the Lab for that as well.)
Today I’m going to show you how to take your “keyword seeds”, the broad terms that define your market, and blow them up into thousands of keywords. You need to go through this process if you want to compete in the Pay-Per Click markets, of course, but there are a number of other reasons you might be interested in learning about the “keyword continuum” surrounding your market:
- what are people looking for? (what terms are being searched on)
- how many people are looking? (volumes)
- what words should be in my domain name? (a Lab-Approved SEO tip!)
- how big is my niche? (or are there multiple niches, here?)
- what type of information are people looking for? (what “conversation” do they want to have?)
- where are people looking? (literally! what cities, states, countries, etc)
- how do i address my audience? (”ya’ll”, “you’se guys”, “yinz”, or “hey idiots! buy my #&%$ing product!
That’s a lot of disparate types of information! If you immediately think “I bet there’s a lot of data to manage”, you’d be right, there is. But you don’t have to do everything at once, and its really easy get started: you only need a little bit of data to accomplish any given goal, so you can get right into the fun (and believe me, it can be really fun, perhaps even addictive…)
So today i wanted to share our addicti… errr, occupation with you, kind audience. I’m going to expand an example keyword list for a given market. Yesterday we had an excellent comment from Josh’s recent post on Keyword List Building Basics, where Scott asks how to get started with his chosen market of “personal development”. It looks as though Scott hasn’t yet launched his web asset (he has chosen to start a blog.) But this is a good thing, because he can take the time to refine his focus, find his audience, and learn to speak their language before he ever creates a single paragraph of content.
So let’s get started with today’s Snowcast entitled How to Turn a Market Idea Into a Keyword List:
The resources used in this video:
http://seobook.com
And here are the keywords i ended with:
Download .csv
That’s all for today, we hope you found this information useful! If you’d like to see more examples like this, or in other parts of the web marketing process, drop us a line in the comments and we’ll do our best to pull a recipe and demonstrate it for you.