Archive for July, 2008

Jul 21 2008

Backfire

Published by Charles under Uncategorized

This makes my little search marketer heart go pitter-patter:

http://www.alleyinsider.com/2008/7/can-google-goog-bring-back-missing-keyword-ads-and-revenue-

Regular readers of this blog know that I throw a particularly cautious eye on the activities of Google. This is because most of the time that they make a change, it is not to the benefit of the marketer. Trust me, they only want to fleece more money from us. But this time it looks like it has backfired. Maybe they will give us a little slack over the next few months.

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Jul 09 2008

STOP: As of Today Search Marketing Is Different

Published by Charles under Uncategorized

I can’t believe it.

This will change your campaigns and forecasts, and market research efforts today.

Google is now giving out search volume data on keywords in their suggestion tool. They have been giving out similar information for a while now, but now this data is actually accurate.

You no longer need to extrapolate or guess at traffic numbers. You now KNOW traffic numbers.

Head on over to the Google Tool and see for yourself:

https://adwords.google.com/select/KeywordToolExternal

This is great news for you.

Now…. Where is the cancel button on that keyword tool? Hmmm…..

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